Free for ten, Plus for the rest.
Mooncake is free during the beta. After the wider launch, here's what stays free and what becomes Mooncake Plus — including the small print most pricing pages bury.
The free one
always.
Up to ten people, each with their own page. About two hundred messages a month. Rant and Reflect, full pages, your whole history.
Mooncake Plus
or $59 a year — two months on us.
Everyone, no cap on people or messages. Person Weather. Groups. The Review queue. Early access to anything new.
At your eleventh person, or your two-hundredth message that month.
Mooncake quietly counts the people you mention and the messages you send. The free version covers the first ten people and about two hundred messages a month — generous for a Sunday round and a couple of weeknight rants. Past either, you're on Plus or you wait.
The eleventh person is added gently — they don't disappear and neither do the messages you wrote about them. They just stay as a "guest" until you go Plus. Nothing you write is ever lost.
Anyone Mooncake decides is worth a page.
A person, in Mooncake terms, is someone you've talked about by name more than once, or once with enough about them that a page starts writing itself. We never count celebrities, characters from a book, or someone you mentioned in passing once and never came back to. The threshold is conservative on purpose — the cap shouldn't trip on a mention of "my barber" two months ago.
You can always edit, merge, or remove a person yourself. If Mooncake gets it wrong, the Review queue catches it before anything is "kept" against you.
Just the ones you send. Replies are on us.
The two-hundred-a-month number counts the messages you write. Mooncake's replies don't count against your allowance. Voice notes count as one message each, the same as a typed line. Edits to a message you already sent don't re-charge.
The counter resets the first of every month, on the dot. We don't do "rolling 30 days" or any other maths that creates anxiety about when the next reset is.
Enough for the magic, not enough to live in the app.
Mooncake's whole point is that the page is being written quietly while you talk. That takes about twenty messages before the first moment lands — when the app brings up something you forgot you mentioned three weeks ago. Two hundred a month is ten times that: enough to feel the magic across a few different people, not enough to use the app as a free Claude or ChatGPT replacement.
The honest version: every message we send to Claude or ChatGPT costs us. Free users are on the house, but only up to a number that lets us keep the lights on. Plus is what pays for the rest.
Thirty days. No questions, no email-tag.
If Plus isn't right for you in the first thirty days, ask Apple for a refund through the App Store. Apple processes it directly; we get a notification on the back end and your account drops to the free version on the next renewal date. No support thread, no "tell us why you're leaving" form.
You can cancel renewal any time from your Apple ID settings — the same place you cancel Spotify. Plus stays active through the end of your current month or year, then quietly steps down to the free version.
Apple's family group covers it. We don't fight that.
If you're set up with Apple Family Sharing, your Plus is shared across your family group at no extra cost — that's an Apple thing, not a Mooncake thing, and we don't disable it.
Each family member who wants Mooncake will need their own Mooncake account, though. Your people, your facts, your pages stay yours alone — even if your partner has Plus through the same Apple ID, they can't see what you wrote.
With the wider launch — not yet.
Right now Mooncake is in private trials, free for everyone on the list. soon When the wider launch lands, the price above is what Plus costs. We'll write to everyone on the waitlist before then so nothing changes under anyone without warning.
If you've been on the free version since the beta, you'll keep using the free tier exactly as it is — same ten people, same two hundred messages — through the launch and after. The only thing that changes for free users is that Plus becomes a thing you can choose to upgrade to.
Plus is the whole business model.
We do not run ads. We do not sell your data. We do not train Claude, ChatGPT, or any other model on what you said — neither do they (see Privacy). And we don't run "are you sure you want to leave?" pop-ups on the cancel button.
Plus pays for the model providers, the servers, the database, and the one person who runs all of this. That's the whole business model. If it works, Mooncake stays. If it doesn't, we'll write to you about that too.
Last updated 28 April 2026. If the price changes — even a little — we'll send a note to your account email and update this page before any change touches you.